Emails, Catalogs & More Projects

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Role: Lead Writer
Backcountry.com is a billion-dollar, online, outdoor retailer. I’ve worked with Backcountry for over 3 years, this is just one of hundreds of projects.

The Long:

I’ve wracked up over 500 emails, and dozens of campaigns, articles, interviews, print ads, billboards, in-store messages, and promotions, as well as some catalogs. Here are a few of my favorite writing moments.

Landing Pages:

From teaming up with non-profits and big names in the industry (like Simms and GORE-TEX), to one-hit, category-specific campaigns and multi-million dollar cyber sales I’ve written about nearly every outdoor sport out there.

Catalog:

Being an online-only business, Backcountry’s breakout catalog was the first in the company’s history. We sent the book to nearly a million customers and saw resounding success. Here’s the full experience.